BOCHDALE

AI Admission Assistant: Boosting Admission Leads for AAFT
Higher EducationAAFT (Asian Academy of Film & Television)

AI Admission Assistant: Boosting Admission Leads for AAFT

An AI-powered admission assistant that acted as a 24/7 digital admission counselor, improving lead capture and qualification for AAFT.

Project Snapshot
Industry
Higher Education
Client
AAFT (Asian Academy of Film & Television)
Key Outcome
+60%
Project Overview

About the Project

AAFT (Asian Academy of Film & Television) is a premier creative arts institution offering programs in filmmaking, media, fashion, animation, journalism, and performing arts. With a strong digital presence and high website traffic, AAFT attracts thousands of prospective students exploring admissions each month. However, converting that traffic into qualified admission leads was a key growth challenge.
Project visual

Key Outcomes

Measurable results achieved through strategic execution and innovation.

Lead Generation
+60%
Response Time
Instant
Student Engagement
24/7
The Challenge

Complex Problems Required Precision Thinking

High website traffic but low lead capture due to static forms, delayed responses from admissions teams, and lack of personalized guidance — resulting in missed enrollment opportunities.

Our Solution

Strategic Execution With Measurable Impact

Bochdale Solutions designed and implemented a full-stack AI Admission Assistant that engages visitors in real time, provides course-specific guidance, qualifies leads, and pushes structured leads into the CRM for counselor follow-up.

Technologies Used

Built on a scalable technology foundation engineered for performance.

Python
OpenAI
Next.js

Core Platform Capabilities

Engineered for performance, scalability and intelligence

Real-time conversational engagement with context-aware
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Conversational data capture for structured lead collection
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Automated intent detection and lead scoring
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CRM integration for automated lead routing
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24/7 availability to capture out-of-hours leads
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Continuous learning and optimization based on user interactions
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Execution Roadmap

A structured transformation journey designed to deliver measurable progress at every stage.

Phase Focus

Admission Funnel Mapping

  • ●Identified high-drop-off pages
  • ●Structured academic program data
  • ●Designed conversational pathways aligned with student journeys
Phase Focus

AI Model Engineering

  • ●Prompt engineering for higher-education context
  • ●Fine-tuned conversation flows
  • ●Structured lead extraction implementation
Phase Focus

Development & Integration

  • ●Backend APIs in Python
  • ●Frontend widget integration using Next.js
  • ●CRM automation workflows
Phase Focus

Continuous Optimization

  • ●Monitoring live conversations
  • ●Improving engagement prompts
  • ●Enhancing lead qualification accuracy

Business Impact

Results that deliver lasting business value.

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Increased ROI from existing website traffic

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Reduced dependency on manual pre-screening

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Higher counselor productivity

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Scalable infrastructure for future admission cycles

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Improved prospective student experience

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Enhanced brand perception as an innovative institution

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